In the face of increasing competition in the sales and distribution business, there is a need to be fully informed about potential clients.

Knowing the key channels with high turnover of the category will enable you to develop an effective strategy and bring growth to your business.

Retail tracker is a research methodology which involves recruiting a sample of outlets and monitoring their purchases & stocks on an on-going basis in order to reflect and better understand the business dynamics of the total market. In other words, continuous tracking of product movement through defined retail outlets.